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Inception Report



INTRODUCTION | ASEAN | Pakse Declaration

PROJECT OVERVIEW | Proposed Corridors and Cluster | Purpose and Objectives | Key Benefits and Outcomes | Project Implementation and Collaboration

PROJECT SCOPE & OBJECTIVES | Geographical Scope | ASEAN Rail Tourism Corridor | ASEAN Cruise Tourism Corridor | ASEAN Aviation Tourism Corridor/ ASEAN Pass | Heart of Borneo Ecotourism Cluster

STAKEHOLDER ENGAGEMENT STRATEGY | Comprehensive Identification | Engagement Objectives | Communication and Engagement Methods | Marketing Feedback

ACTION PLAN Phase 1 – Initial Outreach and Engagement | Phase 2 – In-depth Consultation | Phase 3 – Analysis & Integration

PROJECT DELIVERABLES

WORKPLAN

CONSULTANT TEAM AND EXPERTISE | Lee Choon Loong | Prof Dr Amran Hamzah | Datuk Dr Junaida Lee | Fiona Marcus Raja

WORKPLAN BUDGET REPORTING AND COMMUNICATION Reporting Mechanisms | Knowledge Sharing and Dissemination





Submitted: 29 February 2024. Presented: 5 March 2024



Interim Report - ASEAN Rail Tourism Corridor



EXECUTIVE SUMMARY

INTRODUCTION

BACKGROUND ASEAN Frameworks | Specific Objectives of the Interim Report | Intended Audience

METHODOLOGY Desktop Research | Stakeholder Engagements and Interviews | Site Inspections and Other Primary Data Collection | Data Analysis and Synthesis | Primary and Secondary Research Methods | Limitations of the Study | Potential Areas for Further Research CURRENT SITUATION ANALYSIS Introduction | Current State of Rail Infrastructure in ASEAN | Insight: Emerging High-Speed Rail (HSR) Projects in ASEAN | Key Implications for Tourism | Key Challenges and Opportunities

Recommendations: Relevant Policies, Regulations, and Institutional Frameworks at Regional and National Levels, Promotion of Rail Travel and Regional Connectivity, National Level Institutional Framework for Rail Transportation.

PROPOSED ASEAN RAIL TOURISM CORRIDOR Overview Description of the ASEAN Rail Tourism Corridor (ATRC) | Overview of ATRC (2024-2029) by Gauge and Speed | Immigration Checkpoints Along the ATRC | Recommendations Singapore – Kuala Lumpur – Padang Besar - Bangkok Route | Bangkok – Nong Khai – Vientiane – Boten Route | The Role of Regional Stakeholders

RECOMMENDATIONS Current State of the ATRC Infrastructure | Overall Assessment of the Economic Viability - Market Potential, and Social Impact of the ATRC | ATRC Infrastructural Challenges | Proposed Development Plan





Submitted: 31 May 2024. Presented: TBA



Interim Report - ASEAN Cruise Tourism Corridor



EXECUTIVE SUMMARY

INTRODUCTION

METHODOLOGY

STATE OF THE CRUISE INDUSTRY & MARKETS | Market Projections and Trends in Global Cruise Tourism | Market Overview and Growth Trends in Asian Cruise Tourism | Market Projections and Trends in Asian Cruise Tourism | Tourism Revenue Trends and Implications for National Tourism Organizations (NTOs) | Average Revenue Per User (ARPU) Trends and Implications for National Tourism Organizations (NTOs) | Cruise Line Brand Shares and Implications for NTOs | Sales Channel Trends and Implications for Destination Marketing Organizations (DMOs) | Market Projections and Trends in Southeast Asia Cruise Tourism [Statista]

CRUISE INFRASTRUCTURE AT MAJOR PORT-OF-CALLS IN SOUTHEAST ASIA | Muara Port, Brunei | Sihanoukville Autonomous Port, Cambodia | Benoa Port & Celukan Bawang, Bali, Indonesia | Jakarta, Indonesia | Semarang, Indonesia | Lombok, Indonesia | Surabaya, Indonesia | Komodo Island, Indonesia | Port Klang, Kuala Lumpur, Malaysia | Port Swettenham, Penang, Malaysia | Langkawi, Malaysia | Kota Kinabalu, Malaysia | Puerto Princessa, Philippines | Manila, Philippines | Boracay (Caticlan Jetty Port), Philippines | Singapore | Laem Chabang (Bangkok), Thailand | Koh Samui, Thailand | Phuket, Thailand | Ho Chi Minh, Vietnam | Danang, Vietnam | Halong, Vietnam | Nha Trang, Vietnam

KEY PLAYERS IN REGIONAL CRUISE TOURISM and POPULAR CRUISING ROUTES | Azamara Club Cruises | Aida Cruises | Celebrity X Cruises | Crystal Cruises | Cunard | Dream Cruises | Hapag-Lloyd | Holland America Line | Norwegian Cruise Line | Oceania Cruises | P&O Cruises | Paul Gauguin | Princess Cruises | Regent Seven Seas | Royal Caribbean International | Seabourn | Silverseas | TUI Cruises | Viking Cruises

BENCHMARKING AND BEST PRACTICES | Benchmarking the ASEAN Cruise Tourism Corridor: | Emulating Global Best Practices | Critical Success Factors | Innovative Marketing Strategies | Collaborative Initiatives

OPPORTUNITIES & POTENTIAL CORRIDORS

Sustainable and Unique Thematic Routes | Socio-Economic Benefits

CHALLENGES & ACTIONAL RECOMMENDATIONS

Potential Challenges in the ASEAN Cruise Industry | Port Congestion and Impact on Port Experience | Seasonality and Impact on Passenger Experience | Environmental Concerns and Impact on Sustainability | Regional Visa Harmonization | Safety Regulations | Port Infrastructure Development | Human Capital and Skills | Local Government Financial Constraints | Climate Change Impacts





Submitted: 31 May 2024. Presented: TBA



Interim Report - ASEAN Flight Tourism Corridor (ASEAN AIR PASS)



EXECUTIVE SUMMARY

INTRODUCTION | Background | Scope & Objectives | Methodology

CURRENT STATE OF ASEAN AIR TRAVEL | Air Travel Trends | Emerging Trends | Stakeholder Engagement & Consultation | Strengths, Opportunities, Aspirations, Results (SOAR) | Benchmarking & Best Practices | Analysis & Assessment

ASEAN FLIGHT PASS PROGRAM ASSESSMENT | Program Design & Implementation | Impact Assessment | Risks & Challenges

PROPOSED RECOMMENDATIONS | Strategic Considerations | Recommendations for a Robust and Sustainable ASEAN Air Pass | Proposed 10-Year Roadmap for ASEAN Air Pass Implementation: A Collaborative Approach under ASEAN Open Skies





Submitted: 31 May 2024. Presented: TBA



Interim Report - Heart of Borneo Ecotourism Cluster



EXECUTIVE SUMMARY

INTRODUCTION | The Pakse Declaration: A Pivotal Framework for Sustainable Ecotourism Development in ASEAN | The Heart of Borneo: One of The World's Most Biodiverse Regions | Rationale for Developing the Heart of Borneo as a Premier Ecotourism Cluster in ASEAN: A Sustainable Circular Economic-Conservation Ecosystem

METHODOLOGY

CURRENT SITUATION ANALYSIS | Assessment of Ecotourism Infrastructure, Products, and Services in Transboundary National Parks | Overall Assessment | Recommendations

SWOT ANALYSIS | Strengths | Weaknesses | Opportunities | Threats

MARKET POTENTIAL FOR HOB ECOTOURISM | Iconic Ecotourism Products: Gateway to Niche Markets | "Visit the Heart of Borneo" Campaign: Building on Brand Awareness | Unique Selling Propositions (USPs): Tailoring Experiences | Regenerative Tourism Potential: Appealing to Eco-Conscious Travelers | Cultural and Natural Heritage: Attracting Heritage Tourists | Collaborative Management Models: Building Trust and Authenticity

PROPOSED ROADMAP FOR DEVELOPMENT | Phased approach for developing the HoB ecotourism cluster | Phase 1: Foundation and Assessment (Year 1-2) | Phase 2: Planning and Capacity Building (Year 3-5) | Phase 4: Implementation and Marketing (Year 11+) | Proposed priority sustainable and inclusive ecotourism projects and initiatives | Comprehensive marketing and promotion strategy.

IMPLEMENTATION PLAN Roles and responsibilities of various stakeholders in implementing the roadmap | Proposed Governance Structure for Ecotourism Development in the Heart of Borneo (HoB) | Potential Funding Sources and Mechanisms | Key Performance Indicators (KPIs).

MONITORING AND EVALUATION FRAMEWORK | Principles for Effective Adaptive Management | Steps for Effective Monitoring and Evaluation | Response Mechanisms | Continuous Monitoring and Evaluation to Ensure the Sustainable Development | Illustrative Examples of Adjustments Based on M&E Findings | Examples of Monitoring and Evaluation Indicators for HoB

RECOMMENDATIONS | Key recommendations for developing the HoB ecotourism cluster. | Proposed Responsible Tourism Practices in HoB Based on GSTC Criteria | Proposed Adjustments and Improvements | Concrete Steps for Collaboration in HoB





Submitted: 31 May 2024. Presented: TBA





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