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cruise - southeast asia



  • By 2024, the projected revenue for the Cruises market in Southeast Asia is US$516.10m.
  • It is anticipated that the market will experience a Compound Annual Growth Rate (CAGR) of 5.09% from 2024 to 2028, resulting in a projected market size of US$629.40m by 2028.
  • The number of users in the Cruises market is predicted to reach 848.20k users by 2028.
  • The user penetration in 2024 is expected to be 0.10% and is projected to increase to 0.12% by 2028.
  • The average revenue per user (ARPU) is estimated to be US$0.72k.
  • By 2028, online sales are expected to account for 12% of the total revenue in the Cruises market.
  • Cruising in Southeast Asia is gaining popularity due to the region's diverse cultures, stunning landscapes, and exotic cuisine.
  • [Statistics by Statista]


flights - southeast asia



  • By 2024, the revenue is expected to reach US$31.54bn.
  • Furthermore, it is projected that the market volume will grow at an annual growth rate (CAGR 2024-2028) of 4.38%, resulting in a projected market volume of US$37.44bn by 2028.
  • In terms of the number of users, it is expected to amount to 89.50m users by 2028 with a user penetration projected to be 11.8% in 2024 and 12.5% by 2028.
  • The average revenue per user (ARPU) is expected to be US$0.39k.
  • Moreover, it is projected that 86% of the total revenue will be generated through online sales by 2028.
  • When compared globally, it can be observed that China will generate the most revenue in the Flights market, amounting to US$136bn in 2024.
  • Indonesia's domestic flight market is showing strong growth, with low-cost carriers leading the way in terms of market share.
  • [Statistics by Statista]


train tickets - southeast asia



  • By 2024, it is expected that the revenue in Southeast Asia's Train Tickets market will reach US$1.06bn.
  • The market is anticipated to show an annual growth rate (CAGR 2024-2028) of 4.21%, resulting in a projected market volume of US$1.25bn by 2028.
  • The Train Tickets market is expected to have 46.96m users users by 2028, with a user penetration of 6.1% in 2024 and 6.6% by 2028.
  • The average revenue per user (ARPU) is expected to be US$25.09.
  • It is projected that 60% of the total revenue in the Train Tickets market will be generated through online sales by 2028.
  • In Southeast Asia, most of the revenue in the Train Tickets market will be generated in China, with a projected revenue of US$72,940m in 2024, surpassing other countries in global comparison.
  • Indonesia's railway sector is undergoing a modernization drive, with increased investment in infrastructure and rolling stock.
  • [Statistics by Statista]


Explore ASEAN seamlessly with AirAsia MOVE’s signature ‘ASEAN Explorer Pass’





Kuala Lumpur 25 April 2024

AirAsia MOVE (formerly known as AirAsia Superapp), a digital venture by Capital A Berhad continues to take large strides towards solidifying its position as an online travel agent (OTA) platform that champions and connects the Asean region like no other, especially through its signature product, the ‘ASEAN Explorer Pass’.


The ASEAN Explorer Pass is an annual travel pass which allows subscribers to explore the whole ASEAN region through AirAsia’s international and domestic flight network, enjoy hotel discounts as well as connectivity on-ground through AirAsia Ride for a full year from the date of subscription.


Tan Sri Tony Fernandes, CEO Capital A and Executive Chairman of MOVE Digital commented, “For over two decades, Capital A’s aviation business, AirAsia, spearheaded connectivity in ASEAN by enabling people from all walks of life, especially from secondary and tertiary cities across the region to have access to affordable flights. To extend that further, AirAsia MOVE as an OTA has the capabilities to champion the cause of connecting ASEAN by facilitating a seamless travel experience and empowering travellers with options that cater to their needs right at their fingertips.


Today, we are proud to introduce the all-new ASEAN Explorer Pass, AirAsia MOVE’s signature product, which is truly designed to enable exploration of ASEAN destinations, especially hidden gems in all corners of ASEAN, beyond the popular destinations such as Bali, Bangkok, Phuket and the main Tier-1 cities. There will always be a seat somewhere in ASEAN for you, so go and explore with the ASEAN Explorer Pass.


Data from the previous travel pass sold by AirAsia MOVE in December 2022 clearly indicates that demand for travel within the ASEAN region is high, with over 80,000 international flights redeemed and flown in a year. As ASEAN continues to rise as a major hub for international trade & investment, enabling intra-ASEAN connectivity and accessibility to key travel necessities such as flights, hotels and rides are crucial. Capital A, through AirAsia MOVE, is proud to enable more to explore the diverse landscapes of ASEAN, and help people go all the way.”


The launch of this pass is a testament to our collective vision of a borderless ASEAN, where barriers give way to bridges, flights, and the celebration of diversity as our greatest strength. ASEAN has greeted 100 million international tourists in 2023, which is 70% of pre-pandemic levels, and we are confident such efforts by AirAsia MOVE will move the needle in further stimulating travel, and spurring the economy of ASEAN.”





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